Why Local SEO Is Important

Increased Visibility: Optimizing for local search can help you stand out from your competitors in local search results. For example, if you are an owner of a pizza business in Plano, TX and someone that is in your area searches for "pizza near me," your business will be more likely to appear in the search results if you have optimized for local SEO.

Higher Rankings: Optimizing for local SEO can improve your rankings on search engine result pages, giving you an advantage over non-optimized businesses. Did you know that businesses that are ranked on the first page of local search results have a 33% higher chance of being contacted than those ranked anywhere else?

Local Business Credibility: Customers will be more likely to trust your business if they see accurate information like your business address, phone number, and hours of operation in the local search results. Additionally, customer reviews can also help boost your credibility with potential customers. Neighbors love to recommend your business if you did a good job at meeting their needs.

More Local Customers: Optimizing for local SEO allows potential customers to find you more easily and make it easier for them to contact you. This means that you'll be able to reach more local customers and increase your customer base.

Quality Traffic: Optimizing for local SEO can help you attract quality traffic from people who are already interested in what your business has to offer. This is because people who are searching for local businesses have already done their research and have made the decision to search for a business in that particular area.

Brand Awareness & Engagement with Local Customers: Local SEO can help to create brand awareness for your business in local areas, helping you reach more potential customers and build relationships with them. People tend to do business with companies they want to know and support. Engage with your community, share valuable information, offer promotions, and be an overall good business to support.

Improved Conversion Rates: By appearing higher in search engine results, like Google, you're more likely to get clicks from potential customers which can result in an increase in conversions. Converting potential customers into paying customers allows you to keep your business running, while also growing.