Strategies for Small Businesses to Rank Higher on Google | Affordable Local SEO and Service Business Marketing

If you're a service business, you know how important it is to rank high on search engines. After all, potential customers are more likely to find and contact businesses that appear at the top of the search results. But what exactly does it take to achieve and maintain a top ranking?

There are a number of factors that go into Search Engine Optimization (SEO), but some of the most important ones for service businesses are listed below. In this blog, we will discuss the strategies we use to help service businesses rank higher on search engines like Google to get more potential customers for their small businesses. Service Business Marketing is the key to getting continuous leads to turn into customers.

Ways to Keep or Get Higher Rankings

  • Location
  • Relevant keywords
  • Positive reviews
  • Optimized website
  • Mobile Friendliness
  • Quality Content
  • Backlinks
  • Update Google Business Profile Regularly
  • Generate New Content Regularly
Service Business Marketing Google Listing for Higher Ranking Google

Location, Location, Location

One of the most important factors for local businesses is making sure your website is optimized for the cities and counties you service. This includes the name of the city or town in titles, headers, and throughout the content on the site. By including your service locations on your website, you can let visitors and Google know which areas you serve. Affordable Local SEO is always the way to go to get customers within your vicinity.

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Relevant keywords

In order to rank higher for relevant searches, you need to include relevant keywords throughout your website content. But beware of keyword stuffing, which is when a website includes so many keywords that the content becomes difficult to read. A good rule of thumb is to use a keyword or phrase only when it naturally fits into the sentence. Be sure to include content that contains the keywords you're targeting. This way, your audience can easily find what they're looking for on your site.

Positive Reviews: Free Service Business Marketing

Google and other search engines take into account the number of positive reviews a business has when determining its ranking. So, it's important to encourage your satisfied customers to leave reviews on your Google My Business page and other review sites. Many customers look at reviews from past customers to determine if your company is the best fit for their needs.

Optimized Website: GMB Marketing Service

A well-designed website that is easy to navigate and loads quickly are more likely to rank higher than a site that is difficult to use or takes forever to load. Make sure your website is designed with both users and search engines in mind. Use clear and concise titles, headers, and descriptions to help visitors find what they're looking for on your site.

If you want your service business marketing efforts to go a long way, we recommend starting here. To see how quickly your website loads for the ultimate user experience and higher search rankings, visit:

Mobile-Friendly Website

Make sure your website is designed with Search Engine Optimization (SEO) in mind and that it's mobile-friendly. Websites must be tailored to phones since more and more people are using their smartphones to search for businesses.


Are you uncertain if your business website is friendly for mobile users? If you are unsure, we recommend visiting to find out how Google rates your website on Mobile Friendliness.

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Quality content: Service Business Marketing

In order to keep visitors on your site, you need to have quality content that is relevant and engaging. That means regularly adding fresh, original content such as blog posts, infographics, and videos.

Backlinks: Service Business Marketing

Backlinks are links from other websites to your website. They act as a vote of confidence, telling search engines that your site is a reputable source of information. The more backlinks you have, the higher your site is likely to rank. Backlinks are key to increasing your Service Business Marketing.

Updates to Google Business Profile

You should regularly add photos and update your Google Business Profile, making sure that important information like your name, address, website, and phone number are all the same across the internet and are the correct information. Post holiday hours, update business hours, and inform customers of any special offers to keep them in the loop. A GMB Marketing Service can help tremendously if you are lacking time or are unsure where to start. Customers appreciate companies that are communicative and transparent, so this is crucial to help your business grow.

Generate New Content Regularly: Service Business Marketing

Aim to post consistently across different platforms that highlight your products and services, teammates in action, educational content, events, offers, and more! Implementing these SEO strategies can be time-consuming, but the effort is worth it when you see your website ranking higher on search engine results pages.

Affordable Local SEO by Outside the Business Box

By following these SEO tips, you can help your service business achieve and maintain a top ranking on search engines, which will result in more potential customers finding your business.

If you need help with your service business marketing, we can assist you. Outside the Business Box Marketing & Business Solutions is a full-service marketing agency that specializes in helping businesses like yours grow their online presence and get found by potential customers. We are an affordable Local SEO Agency that specializes in Service Business Marketing and GMB Marketing Services.

If you would like to schedule a free strategy call and heat map analysis click here. Please contact us today at or (972) 877-3585 to learn more about how we can help you grow your business with marketing solutions!

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