Why do you need Google Business Profile in 2022? | Marketing Solutions for Small Businesses
As a small business owner, you can no longer afford to ignore the importance of having and managing your Google Business Profile, previously known as Google My Business. In today's digital age, potential customers are increasingly turning to online search engines like Google to find local businesses that can meet their needs as searchers.
If you want your business to be visible in organic search results, then you need to make sure you have a fully optimized and up-to-date Google Business Profile. Your profile is an important part of how potential customers discover and learn about your business, so it's essential that you take the time to create a strong profile that accurately represents your business's brand.
If you're not already taking advantage of Google's free business listing service, now is the time to get started. Creating and optimizing your Google Business Profile is one of the simplest and most effective ways to reach new customers and grow your business.
Small business owners experience several benefits from having a Google Business Profile, including:
- Helps potential customers find your business online
- Helps you stand out from your competitors
- Showcase Reviews from Previous Customers
- Enables you to control how your business appears in search results
- Gives you the opportunity to showcase your products or services
- Allows you to connect with potential customers in your local community
Helps Potential Customers find your Business: Small Business Search Engine Optimization
One of the biggest benefits of having a Google Business Profile is that it makes your business more discoverable online. When customers search for businesses like yours on Google, your business listing will appear in the search results. If you don't have a profile, potential customers may never know your business exists, if they search for a business like yours on the internet.
The internet is the first place most people turn to when they're looking for local businesses, and very few ever look beyond the first page of results.
This means that if your business doesn't rank on the first page of Google's search results, you're missing out on a lot of potential business. Search Engine Optimization (SEO) is the process of optimizing your website and business profile to rank higher in search engine results. Small business search engine optimization helps your business receive organic or free traffic to your website.
There are a number of factors that contribute to your ranking in search results, such as the quality of your website, the number of reviews, your target keywords, and your location. But one of the most important ranking factors is having a complete and optimized Google Business Profile.
Stand Out Against your Competition with Marketing Solutions
Another great reason to create a Google Business Profile is that it allows you to stand out against your competition. If you're the only business in your industry with a complete and up-to-date profile, you're more likely to attract attention from potential customers.
When customers are searching for businesses like yours on Google, they'll see your business listing before they see your competitors. This gives you a chance to make a good first impression and give potential customers the information they need to decide whether or not to do business with you. If your competitors don't have a Google Business Profile, or if their profile is incomplete, this is a great opportunity for you to set yourself apart. Google Business Profile significantly influences potential customers' decisions on whether or not to do business with you. Many will consult your business profile on Google to see what others have thought of your business before making a decision themselves.
Examples of how you can set yourself apart from Competition
- Write about your company's culture and values
- Share your company's history
- Highlight awards your business has received
- Showcase high-quality photos of your previous work or end-products
- Mention any unique selling points or services you offer
- Highlight on your Google Business Profile if your business is Black-Owned, Veteran Owned, Woman Led, and more!
- Post regularly on your Google Business Profile to keep customers up to date. Include photos, videos, and posts about what your business is up to
- Add fresh and new pictures to your profile to show potential customers what you can do!
Showcase Previous Customers Reviews that Recommend your Small Business
When potential customers see that other people have had a positive experience with your business, they're more likely to be willing to do business with you as well. Google Business Profile allows you to showcase what past customers have said about your business. When your business has reviews, it helps build trust with potential customers and show that you're a business worth doing business with. When you have a Google Business Profile, those potential customers can see your business rating and reviews when they search for your business on Google. After a customer leaves a review, you are able to respond to them directly, thanking them for their business or telling your side of the story as a business owner, if you are rated lower than your liking.
If you don't have a Google Business Profile, potential customers may never see the great reviews that your past customers have left for your business. This is a missed opportunity to build trust with potential customers.
Control How your Business Appears in Search Results
When you create a Google Business Profile, you have the opportunity to control how your business appears in search results. This is important because it allows you to showcase your best features and ensure that potential customers have the most accurate and up-to-date information about your business. The information you include in your profile will appear in both the search results, on Google Maps, and on your business listing. Google Reviews From one small business owner to the next, we highly recommended taking advantage of this free resource to show potential customers why your business stands among the rest.
Some of the information you can include in your profile are:
- your business name
- your business address
- your business hours
- a brief description of your business
- photos of your products or services
- special offers and updates
Showcase your Products or Services
Google Business Profile is also a great platform to showcase your products or services. You can include photos and videos of your products, as well as descriptions of what services you offer. Google offers a "post" section on your profile to keep customers informed about business updates, events, and special offers. This is a great way to give potential customers a better idea of what your business has to offer, and it may even help you attract new customers who are looking for specific search terms. Overall, having a Google Business Profile is essential for small business owners in today's digital age. It allows you to control how your business appears in search results, stand out against your competition, and showcase your products or services.
Connect with Potential Customers in your Local Community
Another great benefit of having a Google Business Profile is that it allows you to connect with potential customers in your local community. When people search for businesses on Google, they often include their location in the search. For example, if you own a bakery called "Sunshine Bakery & Co." in Argyle, TX, and someone is searching for "Bakery in Argyle, TX," your business will show up in the search results if you have a Google Business Profile and it is optimized correctly to be found in search results for that search category. When potential customers see your business in the search results, they will also see your business address, phone number, and website, if it is listed for easy accessibility.
Conclusion: Marketing Solutions for Small Businesses
In this blog, we answered why you need a Google Business Profile in 2022. Let's recap! Small business owners who have a Google Business Profile have an advantage over those who don't because they can control how their business appears in search results, connect with potential customers in their local community, and showcase their products or services. Google Business Profile is a free resource that any small business owner can take advantage of, and it is essential for all businesses in the digital world today.
By utilizing Outside the Business Box Marketing & Business Solutions, small business owners can trust that their Google Business Profile will be managed effectively and their search engine optimization (SEO) will improve. We strive to give the best marketing solutions for small businesses. Our team of experts stays up to date on the constantly changing strategies to ensure maximum online visibility for the clients we serve. Our company specializes in taking care of this task for small business owners, which saves them valuable time and energy to focus on running their business.
If you are a small business owner and want more information on getting started with your Google Business Profile, please contact us today! We offer free 30-minute strategy calls to discuss your specific goals and values for your specific business model. Visit our website at www.outsidethebusinessbox.com or call us at 972-877-3585.